Data storytelling is the missing elixir for business communication
Data storytelling has a 30X Return on Investment
Rob Walker and Joshua Glenn auctioned common items like mugs, golf balls, toys, etc. The item descriptions were stories purpose-written by 200+ contributing writers.
Items that were bought for $250 sold for over $8,000 – a return of over 3,000% for storytelling!
Stories are memorable and viral
People remember stories. They’ll act on them.
People share stories. That enables collective action.
We analyze data to improve people’s decision making. For this to be effective, data stories are needed more than ever before.
But analysts present their work, not their message
Data scientists present their analysis – what they did, and what they found. That’s not what the audience needs.
Audiences need a message that tells them what to do, and why.
Told in an engaging way. As a story.
Book a Consultation
Share your data & analysis as data stories
Whenever you share inferences from data – whether it’s as a presentation, or an
email or document with your analysis, or as a dashboard – craft it as a story.
This workshop will teach you the techniques of how to convert an analysis
into a memorable story, even if you’ve never told a story before.