Data Storytelling Training

Data storytelling is the missing elixir for business communication

Data storytelling has a 30X Return on Investment

Rob Walker and Joshua Glenn auctioned common items like mugs, golf balls, toys, etc. The item descriptions were stories purpose-written by 200+ contributing writers.

Items that were bought for $250 sold for over $8,000 – a return of over 3,000% for storytelling!

Stories are memorable and viral

People remember stories. They’ll act on them.

People share stories. That enables collective action.

We analyze data to improve people’s decision making. For this to be effective, data stories are needed more than ever before.

But analysts present their work, not their message

Data scientists present their analysis – what they did, and what they found. That’s not what the audience needs.

Audiences need a message that tells them what to do, and why.
Told in an engaging way. As a story.

Tips to get the most out of this training

This course is based on hands-on exercises. Learning comes from doing. To get the most out of this training, do the exercises.

Many exercises are done in pairs or groups. We learn more from each other than from instructors. Be receptive to their feedback. Share feedback with care and conviction.

At the end of the training, write down the lessons learned, and a plan to practice these.